Maintaining a blog is something that so many companies do, but are they doing it as well as they could be? Sometimes paying attention to the details can make your…
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How to triple your digital marketing results
What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI? Notice what these metrics have in common: they all require some action on…
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Plato, the Allegory of the Cave, and the digital enterprise, part 2
In my last post, I recalled my experience in 1990s Brazil and how the technological progress in the workforce shaped my comprehension of our digital reality. To some extent, the…
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Ten tips for customer reactivation
Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets….
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