If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our…
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Chris Abraham joins Frank Eliason and Shel Holtz on FIR
Every once in a while magic happens. Magic in the form of Shel Holtz, godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications…
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Social media employee advocacy is the heartbeat of your company
Employee advocacy is the heartbeat of your company. Wait. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is…
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The secret to Mastodon’s success is mastering the hyperlocal
Maybe you should install Mastodon, the latest-and-greatest Twitter-killer, onto your own server and launch your very own community in support of your own personal community of interest or of action. Why invest…
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My 20 top social media marketing, search, and reputation business articles
I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the…
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Social media strategy leaders: Sarah Nilson
Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many…
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How social media is changing what brands stand for
Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they…
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5 steps to wrangling your most important social media channels
Social media gurus make social media management sound so darn difficult. Why? Maybe it’s because they have social media management services to sell you, or they could be in the…
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All social media sites should offer profit sharing and ad revenue
There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to…
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The implications for PR if Twitter goes away
The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into…
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