The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how…
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Man versus machine
The advances in machine learning, automation, and robotics that we have witnessed over the last few years keeps bringing back the old “man versus machine” debate that is probably as…
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In technology business videos, silence can be golden
Most explainers and other types of technology business video feature narration, frequently backed by a music track. But there are lots of uses for video where narration may not be…
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Tips for boosting LinkedIn engagement
With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. You can build up your…
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Publishing’s revolutionary breakout: always-on, multi-way connections in Shared Life Spaces
Lesson for leaders Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s…
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Tactical video for technology sales and marketing
Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the…
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How to turn your business blog into a publisher
Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have…
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3 innovative ways to structure video content to support sales engagement
1. Add video to non-video assets There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a…
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4 benefits of using emojis in email subject lines
Email open rates are vital to the success of your email marketing campaigns. Up until now, there really hasn’t been one silver bullet that will ensure an increase in email…
Read MoreHow to use Instagram marketing to get new leads for your business
The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Lengthy blog posts, eBooks, and whitepapers have become less…
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