The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Lengthy blog posts, eBooks, and whitepapers have become less…
Read MoreTarget audience
Stop doing short-term digital campaigns
Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult. How…
Read MorePaid online influencer marketing is fully mainstream
Over New Year’s I attended Renaissance Weekend down in Charleston, South Carolina, to be among the world’s most innovative, accomplished, successful, and disruptive experts from across a panoply of academy, experience,…
Read MoreHow a brand audit could revitalize the Democratic party
Since the presidential election, Trump has dominated the news with his Twitter comments, controversial cabinet appointments, and extraordinary views on major issues for 2017. What we don’t hear much about…
Read More10 Marketing trends to watch for 2017
As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming…
Read MoreCognitive content strategy
Managers of large sites must balance search AI with navigation IA My job involves building content systems and platforms for the world’s largest private digital publisher—IBM. Most of the people…
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