As companies embark on their digital transformation journeys, some tend to pursue that continuously moving target of binary perfection with the traditional mega-program enterprise approach: setting up a working group of…
Read Moresubject matter experts
Why most B2B social media programs fail to generate real leads
If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the…
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Three 2017 B2B sales and marketing video trends: it’s time to make your move
Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats More interactive I think the traditional categories of testimonial, webinar, explainer, etc….
Read MoreSocial media strategy leaders: Robert Bochnak
1. Hello, Bob! Can you please describe your professional background? How has your education and career brought you to where you are now, a leader in social media strategy? I…
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Are LinkedIn Groups experiencing a crisis?
After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing…
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Socialize your videos for business development
People spend more than 100,000,000 hours every day watching video on Facebook, which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: video is a medium…
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