In our days, companies are wrestling with how to engage with their customers differently. Customer segmentation and what are known as customer journey maps are common ways to engage with…
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Five habits of highly-effective entrepreneurs
Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success, cleverly dubbed…
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Knowledge management in the age of social media
Ever since the days of MySpace, it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and…
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Everything you need to know about user guides and manuals
Sooner rather than later, the Internet of Things will connect us all into a global network of intuitive devices, designed especially for our convenience. Even as we speak, smart technology…
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Now is the time to fix your LinkedIn profile—here’s why
Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that…
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Men vs. women? Who should narrate your explainer video?
Is there any reason to prefer a male or female explainer video narrator for tech-oriented videos? My answer has always been “not really.” However, Ben Lebay, a researcher at ConversionXL.com, has published a nice…
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