In the Ultimate Sales Machine: Turbocharge Your Business, Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying…
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7 ways to annoy webinar video watchers
I’ve sat in on many webinars and on-demand demos. They are valuable as background information for the B2B marketing videos we create, because a webinar is an opportunity to hear real…
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Facebook ads vs Google adwords: 7 key criteria to decide
Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. (IAB) Google and Facebook accounted for almost 100% of…
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How Trump’s unpopular decisions can strengthen brand engagement
We are living in a new world today, where contentious decisions by Trump are creating unexpected ripple effects throughout society, government, and the business community. Controversy becomes the norm and…
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On the limited value of branded content
Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition…
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Digital is plural
As companies embark on their digital transformation journeys, some tend to pursue that continuously moving target of binary perfection with the traditional mega-program enterprise approach: setting up a working group of…
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Are you ready for GDPR, Europe’s upcoming data privacy requirements?
Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy. On May 25, 2018, any company that is not compliance with the European Union’s…
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Silos are for farms, not content marketing teams
One of these days, I’m going to find a ramshackle old barn, restore it, and convert it into a house. I just love the idea of living in a converted…
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How to build a killer content team
Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing,…
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Simple steps to website marketing success
Whether your website is a main channel for prospect acquisition and conversion or serves as a secondary sales tool, it’s vital that it’s conceived and organized to maximize its marketing…
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