When you’re looking for a consultant, you want someone who knows their stuff, right? Well, usually, but in Internet marketing, the problem is that the “stuff” keeps changing. Instead, you…
Read MoreSocial Media Marketing
Citizen Marketers: Are your fansites friends or foes?
How exciting! Your product has a new site that’s come online. That’s good, right? Imagine this: you open your inbox and hundreds of messages spill in about this new site…
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Is SEO no longer important?
I got a question recently from a small business owner who asked about readable URLs. But he had a larger question lurking on whether SEO was still “hot.” With all…
Read MoreVideo ads are ill-advised, even for Google
In these economic times, you can be forgiven if you’re always looking for the next big thing. It’s only natural to be alert for something that will bail us all…
Read MoreNothing New About New Media?
I tend to write about things that are “on my radar.” Many times it’s something that has gotten me excited in either a good or bad way. Well, this one…
Read MoreWho’s in Charge of Social Media Marketing?
The Internet is famous for fracturing the neat lines that divide traditional professions. Social media is one of those Internet forces, as different professionals might all believe that they should…
Read MoreWeb 2.0: A “Swing and a Miss!” from The Wall Street Journal
I am not convinced that traditional business has a clue about Web 2.0. I know there are pockets of innovators and early adopters and [insert marketing jargon here] but if…
Read MoreUsing Twitter to Reach Nirvana
The concept of nirvana as a condition or rest and stability is appealing to those of us who live through the hurly-burly of the tech world day to day. Twitter…
Read MoreThe Social Media Split Personality
I don’t share much of my personal life online. Never have. I’ve kept it completely professional, businesslike, and, uh, boring. I’ve never said anything remotely controversial. You don’t even know…
Read MoreChapter Excerpt for Search Engine Marketing, Inc.
Today, I am in Chicago attending a conference, rather than speaking at one, probably for the first time in ten years. David Meerman Scott, author of the New Rules of…
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