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Video ads are ill-advised, even for Google

In these economic times, you can be forgiven if you’re always looking for the next big thing. It’s only natural to be alert for something that will bail us all out of the trouble we’re in. Some have gotten excited about the newest Google ad program that debuted last month, YouTube Sponsored Videos, which allow advertisers to place video ads on YouTube. For me, however, the excitement is misplaced, which I go on to explain in my new post for Internet Evolution, “Video Ads Are Ill-Advised, Even for Google.”

Google New Logo For YouTube :)

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, a leading digital media marketing consultancy based in New York City. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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  1. Avatar The printable calendar dude

    Hi..
    It’s interesting to mull over the usefulness of video ads. For example, Google Adsense ads on YouTube videos. I find that they are a little ‘in the way’ sometimes, and I think I’d be unlikely to click on them… Having said that, maybe they work really well for others. But it just seems that if you’re watching a video (say, on YouTube) then wouldn’t you want to keep watching videos, and not click away to something entirely different?
    Just my two cents anyway. 🙂
    Martin

  2. Avatar William Taylor

    I think Mike made a great point its easy to create text ads and most people searching for a specific product are most likely potential costumer. People that usually visits youtube are not looking to buy something.

  3. Avatar bandisusi

    Wow..this is a new way to me. I will try to my adsense.

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