Have you ever wondered how a business can get its customers to willingly talk about what they think? Have you questioned whether it’s possible to entice your customers to become…
Read MoreSocial Media Marketing
Why I Use Vimeo Over YouTube
I added some video clips to my Web site last year, but I was never happy with the quality, so in the last few days, I began uploading my videos…
Read MoreWhy I Twitter
Despite all the talk about it, most people, even most savvy Web types, don’t use Twitter. That’s not a problem–it’s just true. That means that even among the dress-in-black blog-writing,…
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Are you a missionary for your business?
Time was that marketers were carnival barkers. They had to shout louder and longer than everyone else so that they could interrupt you to interest you in their wares. But…
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Content and social media guru Paul Gillin
Paul Gillin is a writer, speaker and online marketing consultant, but that doesn’t even start to describe him. He specializes in social media and the application of personal publishing to…
Read MoreInternet marketing and TMI
We live in an age that easily crosses the TMI line. For those wondering, TMI is the acronym for “too much information.” If you are in the Internet marketing industry…
Read MoreIs online reputation monitoring just for your business?
Online reputation monitoring (ORM) is here. I suspect you knew or recognize that intellectually, but have you paid attention to it practically? Intellectually, it makes perfect sense and we know…
Read MoreWhat’s your company’s tweeting style?
There are a few different ways that corporations are approaching twitter. If you haven’t decided which way you should go, consider a few paths that are being trod already. Or,…
Read MoreCould you create a World Wide Rave?
David Meerman Scott, best-selling author of The New Rules of Marketing and PR, is at it again. His new book, World Wide Rave, is a quick read with an important…
Read MoreThe messenger is the message
Recently, US Airways Flight 154 dropped out of the sky into the Hudson River after a bird strike killed both engines. Fortunately, due to correct responses on the part of…
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