Lesson for leaders Imagine the near future, the world of 2025. People’s digital steps will be triggers that deliver the best knowledge, tools, and commercial choices. Without being…
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What your social media marketing consultant will never tell you
Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate…
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Students are more into social media—is it good or bad?
Social media is the new way of communication and it is everywhere; its influence is far-reaching and deep. While adults still have control over the use of social media, young…
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Top 3 LinkedIn profile mistakes that professionals make
When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. To more than a few pundits and prognosticators, a “social network for…
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Take leadership through exponential growth publishing
Lesson for leaders How can publishers take back leadership from the tech giants, Google and Facebook? The way to defeat their platforms is to change the paradigm. Exponential growth…
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Tips for making your blog the best ever
Maintaining a blog is something that so many companies do, but are they doing it as well as they could be? Sometimes paying attention to the details can make your…
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How to optimize your LinkedIn profile
One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a…
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Families of devices multiply publisher’s powers to control the world
Lesson for leaders Today’s devices limit their users to what the designers and their apps enable. Every vendor has a roadmap that maintains control over its users. Customers are…
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Tips for boosting LinkedIn engagement
With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. You can build up your…
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7 reasons why you need a social media marketing consultant
It’s launch day for your business. You are ready to start implementing all those techniques you discovered from those social media gurus. They make it sound so easy. They also…
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