I recently started a discussion within different LinkedIn groups where I asked consultants, sales, and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned…
Read MoreSocial Media/PR
6 ways to create content that will go viral
There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” While there isn’t a magic formula to follow to make…
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Influencer outreach is more PR than marketing or advertising
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am…
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When it comes to Big Data, don’t forget the small stuff
In a business world seemingly gone mad for Big Data, it’s worth remembering that our scramble for better trend lines and demographic profiles shouldn’t prevent us from overlooking the little…
Read MoreWhat to tell your legal department about the risks of social media
This is an old topic–it predates even the term social media. I remember being asked about what to say to lawyers years ago about the “risks of blogging.” But apparently, it’s…
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Build a page and profile for absolutely everything
Summary: if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern…
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Will your job search survive your social media activity?
It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43%…
Read More10 Social media metrics every marketer needs to know
Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the…
Read MoreWhen does Time not mean time?
When does Time not mean time? Just about all the time. I asked someone this question today at a meeting at Time-Life headquarters because social media listening is expected to get…
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The fitness gear and tech that will make me strong and skinny in 2016
OK, I am not so naïve as to assume that all the fitness apps we have we’ve strapped to our wrists, clipped to our shirts, and filling up our iPhones and Androids…
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