Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media…
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You should consider doing a reddit IAmA or reddit AMA
While reddit is the elephant in the room of social media marketing, it’s too powerful, influential, and amazing to ignore. Even though social media is a disruptive medium, rules be damned,…
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5 KPIs for analyzing the success of social media customer service
Did you notice the buzz about Avengers: Infinity War on various social media platforms? When the trailer for it first came out, it was all people would talk about and…
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An apology is not enough to be forgiven
Step one after your reputation is publicly eviscerated: retain a lawyer, a crisis manager, a PR shop, and an online reputation management agency like mine, Gerris Corp. Step two: turn…
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Social media marketing is Homo sapiens sapiens social
I have been doing social media strategy and planning in one form or another for clients since 2003. Nothing at all has changed. In fact, nothing has changed since Homo sapiens…
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Coming full circle: how businesses are returning to social media’s original intent
Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal system, a system described by Greek historian Herodotus as being complete…
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Your site’s speed and responsiveness is essential for top search results
There are some important things to consider if you want to take your fully realized and powerfully optimized site to the next level and give Google what it really wants:…
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How CSR and social activism are defining brands today
Brand marketing has evolved from product-centric to consumer-centric to values-centric today. CSR (corporate social responsibility) has become an essential ingredient in the marketing strategy and an integral part of the…
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Business video trends worth noting in 2018
If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are…
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Malicious bots and fake news are not the end yet
My last Biznology post, “Review bots, fake news, and the misinformation age,” discussed how human and digital means were being widely used to spread not-so-accurate news about everything, from Star…
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