Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to…
Read Moresocial media
Social media tip: People don’t like being collected
You know how much I am obsessed with “long-tail blogger outreach,” right? I am a man possessed! That said, I really don’t collect people. People don’t like being collected. They —…
Read MoreBe careful what and who you listen to in social media
I have been concentrating on listening lately. Part of it is because I work with Trackur, an online listening tool for corporations. Another part of it is because I am trying…
Read MoreBlogger outreach is more PR than social media
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and…
Read MoreSocial media and content marketing
We’ve got to come up with a better name for social media. When people hear that phrase, most immediately think of the “what I had for breakfast, aren’t my kids great,…
Read MoreAttack of the Customers: Why Critics Assault Brands Online & How to Avoid Victimization
Yesterday’s Biznology® Webinar by Paul Gillin was about how to prepare for and prevent social media attacks on your brand. That Facebook page you set up to promote your business might just become your biggest headache.
Read More10 reasons social media has peaked. 8 reasons that’s a relief
After years of significant growth, social networks exhibited mixed results last year. It was bound to happen. Here are 10 reasons social media has peaked. Maybe it concerns you if you…
Read MoreShare this: 5 tips you must learn to create sharable content
During last month’s webinar on how to use web analytics and search marketing, Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both…
Read MoreAvoid the pitfalls of third-party content
Does allowing third-party content on your site make you nervous? While most small business owners are hesitant to let outsiders write their material, they are missing out on some opportunities…
Read MoreTurn social into your own personal media empire
If you read your local newspaper or a typical magazine, you’ll realize that most journalism is specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman;…
Read More
