Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and…
Read Moresocial media
Increasing your content marketing reach
If a tree falls in the forest … We all know how that one ends, and we all hope that there’s always someone around to hear and see our great…
Read MoreIs your social strategy effective?
Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken…
Read MoreThe 3 biggest social media events of 2014 and what they taught us
Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Brands are constantly competing against each other for greater exposure and…
Read MoreWhy aren’t you already cross-posting on LinkedIn?
Last week I wrote Medium is the Messenger, where I asked why aren’t you cross-posting on Medium.com? Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? Unless…
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Wikipedia management for dummies
While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR…
Read MoreWhat the BlackBerry Twitter debacle taught us about social media
If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Check out the small detail in the lower righthand…
Read More9 Ways to reboot your digital marketing for the new year
I love January. Not for its weather, mind you (I live in New Jersey, after all). I love it because it means a reboot of all of my digital media…
Read MoreThe Internet of Everything is here
At the beginning of a new year it is customary to size up the past year and look forward to what awaits. In the technology space, a lot of the hype…
Read More2015: The year social media listening grows up
Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart until you read the predictions later….
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