Over the last few weeks, I have been sharing my tools and processes with you. If you haven’t read them yet, be sure to check out Social media content discovery and…
Read Moresocial media
Your social media marketing automation solution
Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in…
Read MoreTools that help monitor and measure social traffic
All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along…
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IF you haven’t THEN you should use IFTTT for social
While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who…
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Tools I use to amplify social campaigns
I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications…
Read MoreTackling social media: don’t do it all!
Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. The bad news? It is nearly impossible to effectively use every social media platform to…
Read MoreHow to improve your company’s Facebook page
1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of…
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Internet marketing abhors a closed door so open a window
Summary:Never paint your visitor into a corner. Never leave your visitor hanging. If you don’t offer everyone who visits you an opportunity to take another step towards you, you’re doing yourself…
Read MoreSocial media monitoring: why it’s a must
Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the Internet and Web 2.0,…
Read MoreYou can only win search by winning social
Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized….
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