When does Time not mean time? Just about all the time. I asked someone this question today at a meeting at Time-Life headquarters because social media listening is expected to get…
Read Moresocial media
Digital casualties: protecting your privacy is not fully In your hands
Last year, the Harvard Innovation Lab produced an interesting video showing the evolution of the desk from 1980 to 2015. That video showed the dramatic transition that happened from atoms…
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Top online marketers on Twitter
We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. I also organized…
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Online communities aren’t all bullying bullies
After all the brouhaha surrounding #GamerGate and the controversy surrounding the decision that SXSW made in removing some #GamerGate panels, I wanted to remind my gentle reader — yes, you…
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Make the most of your content mastermind session
Nobody wants to waste time in multiple brainstorming meetings to come up with just a few watered-down ideas. Planned carefully, your next mastermind session can produce several pieces of content….
Read MoreWhat’s the next big thing in social media?
That’s the question I was recently asked by a someone during a speaking appearance. He amplified the question–wondering who or what would come along to knock off Facebook. It was…
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Visitors hate ghost towns more than spammy posts
While social media experts like to tell their clients that the thing that visitors to their social media business properties hate the most is when they visit your company’s Facebook…
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The state of earned media blogger outreach
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out…
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Social media marketing isn’t a popularity contest
Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will…
Read MoreSEO for content marketing: beyond what’s on the page
Great SEO work is about more than just the content on the pages of your website. Other parts of the marketing universe factor in as well. Here are a few…
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