Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. …
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Effective types of native advertising for small businesses
Not many small businesses currently take advantage of native advertising, so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like…
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Social media strategy leaders: Sarah Nilson
Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many…
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