90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. (Social Media Examiner) The…
Read Moresocial media monitoring
Social media monitoring: why it’s a must
Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the Internet and Web 2.0,…
Read MoreThe 7 challenges of social media listening
My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media listening tool that everyone likes…
Read More25 social media listening aids to increase your hearing
78% of consumers say that companies’ social media posts impact their purchases (source: Forbes) 74% rely on social networks to guide purchase decisions (source: Social Sprout) 71% of consumers are…
Read MoreHow is Google feeling about sentiment analysis?
If you don’t know what sentiment analysis is, it might be time to learn. Even if you don’t care about its more popular uses, search marketers need to get acquainted…
Read MoreOurs Go to Eleven! Truth in Social Media Monitoring
I’m not sure how many of you have been looking at social media monitoring, but the list of you is growing rapidly. What’s growing even faster is the list of…
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