To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how…
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Human analysts turn social listening into market research insights
Let me ask you a question. If you just put up a survey on SurveyMonkey, and 1000 people responded, would you have the answer to your market research question? Ridiculous, you say?…
Read MoreFacebook Offers Friendlier Business Page Tools for Marketers
It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier…
Read MoreLooking for a job? Why aren’t “job creators” finding you, instead?
Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum…
Read More5 studies prove social media is less than 6 degrees of separation
The idea behind 6 degrees of separation is “friend of a friend” connections make it so everyone is only 6 steps away, by way of introduction, from any other person. The theory was…
Read MoreWanted: Social Media Reality
This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social…
Read MoreHow do you handle competing products in different countries in social media?
Social media marketing should be integrated within cross-country markets. From country to country, the popular social networks differ, as do languages and cultures. But there are other challenges for large…
Read MoreUse Lifetime Customer Value to Measure Social Media
When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships….
Read MoreHow to use Google+ for business
Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham. Chris talked for 30 minutes about how to set up your Google+ personal and…
Read MoreSocial Media’s Addictive Personality Kills Business
I was reading a post by Amber Naslund where she lamented the fact that she even had to write a post that seemed to state the obvious that many of…
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