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How to use Google+ for business

Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham.   Chris talked for 30 minutes about how to set up your Google+ personal and business accounts.  Are you interested in using Google+ for your company, but don’t know where to start?  Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business?  Are you curious about Google+ Brand Pages for your organization but don’t know how to start?  Do you already have a presence on Twitter and Facebook and want to know whether to allocate precious resources to another social media platform?  Have you seen G+ on the Internet and are +1-curious and want to learn how to integrate your brand with G+ and Google?In this Webinar, you’ll find out how to:

English: Google+ wordmark
Image via Wikipedia
  • Set up your G+ personal account and profile, the basis for inclusion on the G+ for business community
  • Set up your G+ Brand Page to best promote your brand and attract customers
  • Create and share content with the goal of engaging current customers as well as prospective customers and partners
  • Use G+ Circles and Hangout as a way of targeting and engaging with your followers
  • Set up your privacy on your personal G+ to optimized search engine indexing for maximum SEO impact

In this free 30-minute Biznology® Webinar, Chris Abraham explains how to set up Google+, from your personal G+ profile to your corporate Brand Page. He shows you how to open up your page for maximum SEO benefit and share ways to attract followers and keep them interested. Chris also explores ways of engaging your followers so that they become both brand ambassadors and customers.

 

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Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide.

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