Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. While 70 percent of…
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Digital marketing directions: key trends driving digital in 2017
Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead or sometimes feeling that it’s hard to even…
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What’s wrong with search and social media marketing?
Historically, media has been broken into three categories: Paid Earned Owned
Read MoreSocial business: enterprise knowledge goes retail
Outside our workplace, we became accustomed to easy access to information. If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google…
Read MoreLooking for a job? Why aren’t “job creators” finding you, instead?
Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum…
Read MoreReview of Social Marketing to the Business Customer
I’ve read each one of Paul Gillin‘s books and you should, too, including his latest (with Eric Schwartzman), Social Marketing to the Business Customer, a fast-paced ride through the specialty…
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