Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult. How…
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Earned-media micro-influencer marketing master class
Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia, into our Nation’s Capital, and then through the labyrinthine streets of Washington,…
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Exploit the hours employees spend on social media
When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday….
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