Spoiler: this is NOT an email-bashing post. Many social business practitioners position email as an outdated collaboration tool, and dream of a future without it, where we all communicate more…
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Social business: enterprise knowledge goes retail
Outside our workplace, we became accustomed to easy access to information. If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google…
Read MoreIs marketing trying to annex the organization?!
In the past few weeks the world has been bombarded with striking images of Russian troops marching into land owned by the Ukraine. Although these maneuvers were accompanied by a…
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Know thyself–the only road to digital marketing success
People can see you’re fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall. Or skinny. Go ahead and wear that wig or those lifts. Go ahead…
Read MoreThe second screen: What it means for small business marketers
For several years, the big marketing push has been to “go mobile.” Though the concept of a smartphone was around long before it, the release of the iPhone in 2007…
Read MoreCustomer experience and digitalization
When “everything becomes digital,” private, public, and civil institutions become more dependent on information systems and more vulnerable to attack by sophisticated cyber-criminals, political “hacktivists,” nation-states, and even their own…
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Personal brands for everyone
2014 will be the year of the personal brand. Do I dare make that prediction? (Do not confuse this with the “year of the selfie.” That was 2013. Thank you,…
Read MoreIs Your Company Ready for Social Business?
Andrea Goldberg gave this webinar about how to improve a business’s social media marketing. Do you want to understand how to grow your business and reap the benefits of social business? …
Read MoreThe organizational digital divide
As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing”. We believe that the digital revolution has…
Read MorePinterest for publishers
As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought? Here’s why you should consider adding Pinterest to your social media list.
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