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Is Your Company Ready for Social Business?

Andrea Goldberg gave this webinar about how to improve a business’s social media marketing. Do you want to understand how to grow your business and reap the benefits of social business?  Do you want to ensure that your social media marketing strategies have the proper organizational infrastructure to succeed?  Are you aware of the organizational, cultural and leadership challenges social business brings with it?  Do you know what tools are available to make your organization more open, participative and effective?

In Andrea’s free 30-minute Biznology® webinar, attendees learned that the key to effective social media marketing programs often starts with changing employee roles and the organizations that they are a part of.  Her webinar explored the emerging area of social HR and revealed how some of the most innovative and successful organizations have used social tools to  transform jobs, ensure employee goals are tied into organizational strategies,  reward individual and team social participation, and improve employee engagement and customer relationships.

Social Business Ecosystem
(Photo credit: Intersection Consulting)

Andrea looked at the role of social business in organizations and how new tools and mobile access are transforming organizations to be more effective.   Andrea discussed how successful organizations have made this transition and explored social media marketing and how it relates to social performance assessments, employment branding, job redesign, leadership, and employee engagement.


Thanks to all our sponsors:

BarnRaisers LLC

Digital Culture Consulting


MENG NJ Chapter

Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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