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Pinterest for publishers

As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought?  Here’s why you should consider adding Pinterest to your social media list.

When Pinterest first arrived on the scene, it was unfairly pigeonholed as the social media spot simply for recipes, crafts, and unrealistic home improvement/decor ideas. While Pinterest boards are still flooded with those things, there is now a vast amount of other ways the social medium is now used.  For example, it can be used for branding and outreach, particularly when it comes to publishing. Consider these numbers:

In its own aesthetically-pleasing way, Pinterest is an untapped resource for many companies and a retail powerhouse. Just recently, the site started focusing even more on publishing. In September, Pinterest drove 3.68 percent of social media traffic to publisher sites, putting it in front of Twitter, Reddit and LinkedIn (combined). Facebook is still the leader with 10 percent of traffic driven to publishers when it comes to social media but Pinterest is clearly an up-and-coming force.

English: Red Pinterest logo
(Photo credit: Wikipedia)

What Pinterest has going for it that other sites do not is the ability to “pin” articles for later. If Facebook or Twitter users see an interesting link, but do not have the time to read it on the spot, it is pretty unlikely they will take the initiative to find it later on. With boards like Pinterest’s very own Pin Now, Read Later people can revisit the links they see in passing – driving up overall traffic to a particular publication over time.

Think about your own social media efforts or those of your company – particularly if publishing is your gig. You probably have well-established Facebook, Twitter and LinkedIn policies for posting your articles and blog entries. Does your business give Pinterest the same love? Perhaps an even better question is whether your company uses Pinterest right when it comes to the publishing industry. If you want some inspiration on publishing companies that are using Pinterest effectively, check out these boards:

Have you found success for your business, whatever the industry, on Pinterest?

 

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

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Megan Totka

Megan Totka is the Chief Editor for ChamberofCommerce.com. CofC.com specializes in helping small businesses grow their business on the web while facilitating the connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. As a small business expert, Megan specializes in reporting the latest business news, helpful tips and reliable resources, as well as providing small business advice. She has significant experience with the topic of small business marketing, and has spent several years exploring topics like copywriting, content marketing and social media. When she’s not publishing a weekly newsletter to educate small businesses on the vast importance of building up their web presence, she likes to keep her finger on the pulse of the latest small business products, services, apps and other reviews. She also keeps tabs on the foremost events for small business owners to attend. Megan spends much of her time building partnerships and establishing new relationships on behalf of ChamberofCommerce.com. With a strong suit for managing business partnerships and developing partner relations, she often cultivates topics around the partnerships she’s established by reviewing and highlighting what makes each business unique. She prides herself on keeping up with the diverse variety of services each business specializes in to spotlight new offerings. With her extensive repertoire, Megan regularly contributes to a growing number of publications, like Business.com, Disability.gov, Marketo, Small Biz Trends, Small Biz Technology, Infusionsoft, among many others.

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