It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. adults own a smartphone and…
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7 key roles in digital marketing
I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn…
Read MoreScarcity and what it means to online marketing
As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time,…
Read MoreDon’t make it so difficult to get directly in touch with you
Summary: even if you and your staff really hate having your inbox filled with spam, you’re cutting off your nose to spite your face if you’re not making it as easy as…
Read MoreWhy Google doesn’t sweat phone apps
You’ve seen the ads: “There’s an app for that.” There does seem to be an app for just about anything when you own an iPhone, so you’d think that Google…
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Google says, “It’s the applications, stupid!”
Google is being so intensely aggressive on the local search side that there is no denying that local search is the play of the future. With the continued proliferation of…
Read MoreIs the mobile Web really happening this time?
If you’ve been working on the Web for more than a couple of years, you know that predicting that the mobile Web will take off this year is always popular,…
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