Back in the early 1990s, the corporate world was seized by a concept called “business process re-engineering (BPR),” the goal of which was to rethink business from the ground up,…
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Kimberly-Clark uses a social media quiz to woo young talent
Are you an original thinker? You can quickly find out by taking the Welcome Original Thinkers Quiz (WOTQuiz)—I’m an Adaptor: “You enjoy exploring every side of an issue and like a…
Read MoreDon’t make it so difficult to get directly in touch with you
Summary: even if you and your staff really hate having your inbox filled with spam, you’re cutting off your nose to spite your face if you’re not making it as easy as…
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One person can change the world. Thank you, Internet
Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again. While there…
Read MoreIs digital marketing innovation too fast for its own good?
Every day the news rolls in about some aspect of the Internet marketing space. Actually, to say it is every day is a bit of an understatement. Life at Internet…
Read MoreIs the Valley mindset leaving $60 billion on the table?
I read a very interesting article this week by the deputy editor of Adweek, Chip Bayers. The premise is pretty simple. Silicon Valley has created the monsters of the Internet…
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