As companies embark on their digital transformation journeys, some tend to pursue that continuously moving target of binary perfection with the traditional mega-program enterprise approach: setting up a working group of…
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Four tips to perfect your social listening skills
Social media is more important now to businesses, and it’s an evolving part of online behavior. What was once a way to connect with friends is now a way to…
Read MoreDelivery relevancy
We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever. Things change, and what really matters…
Read MoreThe case for customer reactivation
As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. The facts are clear: we…
Read MoreSimple content optimization – SEO for when SEO doesn’t make sense
It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a…
Read MoreLead your customers to your best online content: here’s how
You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your…
Read MoreSimple steps to website marketing success
Whether your website is a main channel for prospect acquisition and conversion or serves as a secondary sales tool, it’s vital that it’s conceived and organized to maximize its marketing…
Read MoreHow to use Instagram marketing to get new leads for your business
The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Lengthy blog posts, eBooks, and whitepapers have become less…
Read MoreBeyond the buzzwords
In our days, companies are wrestling with how to engage with their customers differently. Customer segmentation and what are known as customer journey maps are common ways to engage with…
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