Customer Experience is perhaps the hottest trend in digital marketing. Many of my clients have titles such as VP of CX or Director of CX–and they take their jobs very…
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Online reputation management definition and process
Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media…
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What is a keyword ontology?
A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include…
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International SEO: Another reason to avoid AMPs
In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google‘s guidelines and are hosted by…
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Man versus machine
The advances in machine learning, automation, and robotics that we have witnessed over the last few years keeps bringing back the old “man versus machine” debate that is probably as…
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A guide to getting started on using hashtags on LinkedIn
LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram, hashtags are an essential ingredient to the social posting recipe. Up…
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How do you migrate to a new site search engine?
Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled…
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How do you replace Google Site Search?
I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as…
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Are you ignoring your website’s best customers?
What if I told you that there is an easy way for you to identify the customers most likely to buy from you? What if I told you that there…
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Design: The top SEO ranking factor
If you only have resources for one SEO factor, choose design. That’s my answer to the one question I get most often in my job. And it shocks people. “You…
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