No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. That’s…
Read MoreSearch engine results page
Design: The top SEO ranking factor
If you only have resources for one SEO factor, choose design. That’s my answer to the one question I get most often in my job. And it shocks people. “You…
Read More
Your competitors are doing SEO
Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Cathedrals historically have taken a hundred years to construct, enough…
Read MoreSocial media becoming increasingly important in regards to link building
As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing…
Read MoreWhy search results don’t always mean business results
Forget Panda. Ignore Penguin. In fact, disregard SEO overall. If you think I’ve lost my mind, hang with me for just a minute. At least for a moment, let’s not talk…
Read MoreAre you frustrating buyers with your paid search ads?
Many of you buy paid search ads–they work and you’re smart to use anything that works. But sometimes I see techniques that just don’t make any sense when you break…
Read More
Why it takes time to see SEO results
If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. It’s a marathon and not a sprint, which means it can take time…
Read MoreThe second layer of web sales success
In last month’s post on this blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this…
Read MoreOptimizing your site information architecture (IA) for Panda
Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But…
Read More
Bing’s redesign feels desperate
This week Bing redesigned its presentation of its search results. Most news from Bing is usually around how it’s market share is still around the same number it has been…
Read More
