81% of consumers research online before buying. (GE Capitol) If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online…
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Yes, keyphrase research is still important
Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s why. First, a…
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ManageFlitter is my favorite follow/unfollow Twitter tool
ManageFlitter must have read my article from last week and they came back to me with a solution. I suggested that nobody offered a web service that allowed Twitter marketers to…
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What is social media marketing?
For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus…
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Search engine marketing is legion
I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and…
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Google+ on its third birthday
I have been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist. If…
Read MoreSimple works well in SEO
Search engine optimization (SEO) is not an easy task. We like to act like it’s easy because that’s what everyone (meaning those who want to do it but don’t know anything about…
Read MoreGoogle+ users show some teeth
I am usually not very news oriented with my posts here at Biznology but today is a good day to break that trend. You see, I woke up this morning…
Read MoreThe internet marketing industry needs a reality check
I just read an interesting post over at Search Engine Land by Greg Sterling. He gives some information about a study recently done that measured the impact of real-time search…
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