I often get asked about IBM‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google, so that it caches them for quicker load…
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8 things you can do to significantly improve your SEO
What do you think of when you hear the term SEO? Many people think of keywords and focus a large part of their time trying to perfect the keywords they…
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How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process
Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. In a large enterprise, this can take months, if not years, and involve dozens…
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Top 3 LinkedIn profile mistakes that professionals make
When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. To more than a few pundits and prognosticators, a “social network for…
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Tips for making your blog the best ever
Maintaining a blog is something that so many companies do, but are they doing it as well as they could be? Sometimes paying attention to the details can make your…
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2 applications of marketing AI
The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how…
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Six powerful B2B marketing tactics you may be missing
There are so many great new techniques in B2B marketing today, it’s hard to keep up. I hereby offer a roundup of ideas that you may have overlooked: IP address…
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The 3 biggest and costliest e-commerce order fulfillment mistakes
Whether it’s called online shopping, e-business or e-commerce, the fact is that buying and selling over the web isn’t new. In fact, there’s a generation of young shoppers right now…
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Where to start your B2B video marketing project
Business video marketing services are attractive to many businesses today for numerous reasons. Business video marketing helps clearly communicate what the customer wants to know in order to move to…
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Make your email marketing more effective
Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your…
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