The following is an excerpt from an article originally published on our partner, SPAN Digital‘s blog. You can read it in its entirety here. Organizations that embark on digital transformations quickly realize…
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The 10 most fascinating people in B2B marketing in 2017
Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I…
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Getting to ABM: notes from the field
Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? David Rowe, SVP marketing and business development at Enli Health Intelligence, spoke…
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Why online software documentation is a necessity in businesses
We live in a digital age, a time when everyone who has a internet connection has access to a lot of useful information. Furthermore, we have tools and software that…
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Gaining an edge over competitors with a knowledge base
A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. If you are looking for…
Read MoreReal examples of how account-based marketing & selling is driving higher revenues on LinkedIn
Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield…
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6 Effective tools for SMB that integrate with your existing SaaS
These days, the buzzword is “integration.” As in: how can small business tools work together to get more done? With so many apps and software programs out there, it’s essential…
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