The surge behind the exploding Bernie phenomenon is fascinating for many reasons. It is certainly an indication of how divergent our society and politics have become, and this could even…
Read MoreReputation Management
Will your job search survive your social media activity?
It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43%…
Read MoreHow to earn customer loyalty in the age of chat
“You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl…
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Five often-overlooked reasons senior executives should use social media
“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.” “Why would I want to be on Twitter? It’s a…
Read MoreWhen free social listening tools don’t cut it
Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for Converseon and Revealed Context.] Often, the answer is…
Read MoreAutomotive: an industry ready for advocacy and experience innovation
Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. While I maintain some contact with the…
Read MoreHow to improve company culture
Last year, glassdoor published a list of the top 25 companies for culture and values. It’s populated by such names as Chevron, Twitter, Disney, Google, Apple, and Facebook. These same…
Read MoreBrand advocacy as a marketing strategy
Part 1: Observations I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy….
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Branding as a full funnel journey
It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. This approach uses old school pitches, usually incorporated into a multimedia…
Read MoreEvery 2015 presidential candidate is a brand
Each Presidential candidate is essentially a brand. They develop a special persona which they hope will emotionally appeal to their target audience, they own a distinct brand name (e.g. Jeb…
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