Back in October 8, 2013, I wrote Playing the Online Reputation Shell Game. That article was about what to do during and after an online reputation attack vis-à-vis Milo Yiannopoulos. What Donald…
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Social media strategy leaders: Kerry Gallagher
Introduction to the Interview Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers….
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There’s nothing in the middle of the road but yellow stripes and dead armadillos
Will taking a side and taking a stand benefit your business and brand or will it destroy you? Of course it depends on your client base. Do you make artisanal…
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My Best Biznology Blog Posts of 2016
Everyone’s doing clip shows this late into the year. My options were either doing a best of, “here’s what you might have missed,” list of articles, which I have chosen…
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Now is the time to fix your LinkedIn profile—here’s why
Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that…
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Search + Social = Online Reputation Management
I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS,…
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How Trump the candidate is hurting Trump the brand
You might have heard this one, but: What’s the difference between the Samsung Note 7 and Donald Trump? Answer: “One spontaneously overheats, bursts into flames, and disappoints fans. The other…
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Punch hard through the entire campaign clear through to the final hours
When it comes to contract work, it’s essential that you keep on driving the ball well through the end zone. Never allow yourself to get lazy because there’s a lot of…
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How culture breeds commitment
Conference sessions rarely yield more than a handful of good quotes, which is why The Conference Board’s recent 21st Annual Senior Corporate Communicators Conference was so exceptional. The theme was…
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Surefire Social introduces SurePulse “webmaster tools”
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse, now in beta. I get to play with a lot of…
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