Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident challenger social selling expert, Ian…
Read Morerelevancy
Delivery relevancy
We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever. Things change, and what really matters…
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Beyond the buzzwords
In our days, companies are wrestling with how to engage with their customers differently. Customer segmentation and what are known as customer journey maps are common ways to engage with…
Read MoreContent meets the B2B buying process (part 2 of 2)
5 Proven Principals of Content Development and Marketing (continued) In part 1, two principals of content development and marketing were detailed. Alignment to the Buying Stage and Buyer’s Needs Creditability…
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