Lesson for leaders Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? Tech’s…
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Families of devices multiply publisher’s powers to control the world
Lesson for leaders Today’s devices limit their users to what the designers and their apps enable. Every vendor has a roadmap that maintains control over its users. Customers are…
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Take back advertising revenues: Digital Boundaries can serve millions and earn billions
Lesson for leaders If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016…
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Should brands take a public stand on social or political issues?
The year 2017 is just half over, and it is already proving to be amazingly transformative with the number and nature of emotional changes in our culture and political world….
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Organic vs paid social media: 12 myths vs realities
Organic social media is the use of social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to…
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