Lesson for leaders How can publishers switch from being disrupted to exponential growth that disrupts others? In a growing range of businesses, exponential growth disruption wins. When an exponential competitor…
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Lead exponential digital growth through publishing and advertising
Lesson for Leaders Advertising is the Internet’s main business model. How can publishers exceed the lost advertising revenues and content displays taken by dominant platforms like Google and Facebook? How…
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Interesting content marketing trends to watch for in 2017
Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. With CopyPress reporting that…
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Branded content just another shade of fake news?
Remember blogging for business? Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand…
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10 Marketing trends to watch for 2017
As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming…
Read MoreHow newspapers can adapt to survive
Newspapers are dead. Haven’t you heard? Yep, it says so in every blog you read. What killed them, exactly? The Internet, that’s what. You see, every story you can read…
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