Marketers looking to acquire new customers, or generate sales leads, typically rely on outside data providers for lists and contact data to give them access to new markets. But when…
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Five habits of highly-effective entrepreneurs
Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success, cleverly dubbed…
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4 tips to improve your YouTube channel
If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. That rule is that volume wins. …
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Interesting content marketing trends to watch for in 2017
Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. With CopyPress reporting that…
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The fake news lesson for marketers: You will be a victim
Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G). In early 2010, P&G’s rollout of the most dramatic…
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Modeling B2B video content on micro-learning
You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning?…
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New Year’s resolutions for digital marketers
Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. And there…
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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of…
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14 key facts on website speed and 4 top tips when it ‘s slow
Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO). Slow website speed creates a bad user…
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7 key roles in digital marketing
I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn…
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