When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do…
Read MorePrivacy policy
How to use customer data to develop marketing insights
Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just…
Read More
Shopping cart optimization tips
For most e-Commerce companies, webmasters, and digital marketers, the focus lately has been on ensuring that your website is mobile friendly. However, you still cannot ignore shopping cart page optimization….
Read MoreBeyond the Google privacy policy to free market privacy
Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to…
Read MoreGoogle’s new privacy policy is definitely good for Google
Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need…
Read MoreFacebook and Privacy: Not Friends
There is a lot of talk about the Facebook privacy policy that has been handed down from Mt. Zuckerberg along with the tablets. The talk is not positive. Why? Well,…
Read More
