If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the…
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Earned-media micro-influencer marketing primer
In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks. It used to be thousands…
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The ugly side of digital transformation
Back in the early 1990s, the corporate world was seized by a concept called “business process re-engineering (BPR),” the goal of which was to rethink business from the ground up,…
Read MoreGobbledygook: sadly, it’s still alive and well
Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and…
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