Organizations are increasingly under pressure from consumer expectations and data privacy regulations to protect customer data and ensure it is used responsibly. As consumers witness the rise of tech conglomerates…
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The Importance of Transparency and Trust in Digital Marketing
Years ago, I took the time to set up four new email addresses for myself. Not one or two. Four. I had finally tired of waking up each morning to…
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What is GDPR and Why Does It Matter?
Even savvy marketers can be forgiven for thinking that GDPR isn’t something they need to worry about – it applies only to EU citizens, right? While that’s technically true, you…
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