In today’s episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really anonymous. If you can grab…
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SearchChat Podcast: Cookies are Dead. Now What?
Time and time again we see that people are uncomfortable with the ways companies are using third party data. The latest move representing the new wave is Google’s recent adoption…
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When B2B Personalization is Too Hard to Implement
I had a conversation several weeks ago with a large data company, discussing behavior-based personalization. The VP of Marketing heard me out for a few minutes, and then said “Woah,…
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SearchChat Podcast: Key Marketing Lessons from MarTech East
Steve and I spent time together recently at both a Red Sox game but more importantly, at MarTech East in Boston. The shift in conversation was wildly fascinating: the focus…
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Are you connecting your marketing to business results?
I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard…
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Is your personalization for your visitors… or for you?
Let’s view personalization through your visitor’s eyes Anyone who has kept up with me on just about any social media platforms knows I’m all about music, and my guilty pleasure…
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Opportunities and Gaps in MarTech
Last week I was asked what the biggest opportunities and gaps are in the MarTech stack. It’s an interesting question when one considers all the technology that’s available in the…
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Getting Gating Right – and Improving Your Content Marketing Effectiveness
Gating content —requiring site visitors to provide their email address or other information before they can access or download the information— is a critical part of the conent marketing equation….
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The Challenge of B2B Personalization
Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top…
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Can You Do Personalization Without MarTech? Would You Want To?
Is martech marketing? Can you market without it? Do mature marketing organizations need to be including martech? In a recent blog post we mentioned that 67% of B2B companies doing…
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