I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is…
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Influencer outreach is more PR than marketing or advertising
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am…
Read MoreDoes mobile search work for your business?
With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need, marketers have increasingly turned to mobile search as…
Read MoreImproving PPC performance: 10 competitive monitoring tips every search marketer should know
Lori Weiman of The Search Monitor presents our latest webinar with 10 tips to improve your pay per click (PPC) results. Imagine how well your PPC campaigns would perform if you had full…
Read More3 more critical roles that need SEO skills
Last month, I wrote about how SEO is not just the domain of consultants. Rather, every person in digital media production needs to know how their work affects search…
Read MoreAgile marketing blocked: “Taking a guess can get me fired!”
I teach a lot of online classes at various universities, constantly explaining the Do It Wrong Quickly (now being called agile marketing) approach to the digital marketing world. In one of…
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Should PPC and SEO campaigns have different landing pages?
If you work in a small company, you might never have considered this as a question. You have a low budget and so why wouldn’t you use the same…
Read MoreCompare your AdWords account to others–for free
Have you ever asked yourself whether your paid search program is all that it can be? Most of us suspect that we fall short in some areas, but who has…
Read MoreWhy you should treat PPC like SEO
Paid search (PPC) and organic search (SEO) aren’t that similar, most people will tell you. Sure, choosing keywords is the relatively the same process for both, but that’s about it,…
Read MoreWhat’s the most important marketing skill for 2011?
Let’s suppose I gave you a quiz and asked, “Which of the following is the most important skill for online marketing in 2011? Is it social media marketing? Search engine…
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