I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as…
Read Morepaid search ads
Everything you need to know about paid search
In the era of exciting social media and SEO, sometimes it’s good to go back to what’s boring. Here’s some of my best content on paid search:
Read MoreWho is clicking on paid search ads?
I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, “How many of you never click on paid search ads?” Invariably, about half of the…
Read MoreImproving PPC performance: 10 competitive monitoring tips every search marketer should know
Lori Weiman of The Search Monitor presents our latest webinar with 10 tips to improve your pay per click (PPC) results. Imagine how well your PPC campaigns would perform if you had full…
Read MoreAre you keeping up with paid search trademark policies?
Are you afraid to bid on a competitor’s trademarked name? Depending on the search engine you are bidding with, and the country in which you are doing it, you might…
Read More
