In our days, design becomes the cornerstone of digital transformation projects. Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), design…
Read Moreorganizational change
Has social business finally arrived?
Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have…
Read MoreThe organizational digital divide
As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing”. We believe that the digital revolution has…
Read MoreMarketers as Social Evangelists
When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. While the idea of promoting…
Read MoreSuccess and the social initiative
In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be…
Read MoreWhy organizational culture matters to your marketing
On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach,…
Read MoreAre you ready for social + mobile + Big Data + Cloud?
Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to…
Read MoreRe-inventing organizations: taking “Mad Men” into the 21st century
We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. We carry more…
Read MoreStepping outside of bounds: taking a broader marketing perspective
In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. One of his more intriguing points was that while strong alliances are…
Read MoreAwaiting the next horizon–Will the internet enforce social good?
When the Web was first available as a business tool, there were many debates about its value. Populated by pornography, bulletin boards, and chat rooms, there was little to recommend…
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