Autonomy CEO Mike Lynch has been quoted by Tom Foremski as saying that the widespread social search phenomenon is misguided, because tags don’t work. I guess that I am getting…
Read MoreOrganic Search
In-house search marketing session at SES
For several years, I did the in-house search marketing tracks at the Search Engine Strategies conference in New York, but I asked Danny Sullivan to give me different session this…
Read More
Organic search benchmarking
I was really taken aback today when I presented at Search Engine Strategies today in New York. I remember the first one I attended back in 2001 in Boston—there were…
Read More
Does content management ruin organic search?
I came across a post from Ben Kemp (SEO Guy) entitled “Content Management Systems Equal Business Suicide!” (Hat tip: Laurel Papworth). Despite the apocalyptic title, Ben does make some good…
Read MoreOrganic search marketing needs words
I got an e-mail today from someone who wants to take a small business to the next level by focusing on search marketing. And I had an ah-ha moment. There’s…
Read More
Is search marketing too much work for publishers?
Tom Foremski let loose with a long list of complaints about what a pain it is for publishers to make their content palatable for search engines. His basic point is…
Read More
Is SoloSEO for you?
I’ve been on a quest recently to find some new organic search marketing tools that do a little bit more than what you’re used to. I recently wrote about how…
Read MoreWhen search results meet the eye
What are searchers thinking when they stare down a list of search results? Actually, the first thing to keep in mind is that searchers don’t stare at search results. They…
Read More
More on personalized search
My recent column in Revenue Magazine has prompted some interesting responses from around the blogosphere, but I think my favorite is Mike Marshall’s in WebProNews. Mike gives a real example…
Read More
More Google tools for webmasters
The Google Sitemaps program introduced last year has been well-received by Webmasters as a way of getting more pages on their sites indexed (and get them indexed faster as they…
Read More
