Organic Search

Over a year ago, both Google and MSN began experimenting with the titles that they showed on search results screen, often using the title of your site from the Open…

Thank you to the Direct Marketing Association for hosting several search marketing experts in a Webinar for B2B marketers. My part of the presentation covered the steps to organic search…

Steve Arnold says yes. Who’s Steve Arnold? He’s both the president of Arnold Information Technology and an author who spoke at The Search Engine Meeting yesterday, the same conference I…

My co-author of Search Engine Marketing, Inc., Bill Hunt collaborated with me on an article posted today on IBM’s developerWorks. The piece, called “Get Your Web Site Into Search Indexes”…

Working as a Team might sound all touchy-feely, but for large sites, there is no other way to succeed at search marketing. So many different teams touch your Web site,…

Here’s the second pitch from my whirlwind tour of Scandinavia. If you don’t know how to get Google’s attention for your Web pages, maybe you need to learn the four…

If you’re using podcasts to get your message to prospective customers, you should know about a whole new way for people to find your content. A new podcast search engine…

The content on your Web site may be the most important factor in improving your results in organic search marketing (and your Web site search, too). And many aspects of…

Just in case you don’t have enough reasons to stay away from unethical spam practices, here’s another one: you can embarrass your company. You can bring shame on your company…