Search marketing is being transformed by changes in media and I was lucky enough to be invited to speak at the Syndicate conference to hear how. After my speech yesterday,…
Read MoreOrganic Search
Blogs, RSS, podcasts, and search marketing
One of the most powerful ways to boost your organic search campaigns is with the “new publishing”—blogs, RSS feeds, podcasts, and other new forms of Web content. Today, I explained…
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Is Google missing your web site?
With all the great advice you can get on succeeding at organic search marketing, it all begins with getting your pages in the index. Unless Google (and the other search…
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Big site/big brand search engine marketing
What makes big sites and big brands so much harder for search marketers? Usually marketing of all kinds is easier for larger companies, but search marketing is different. This presentation…
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What do you make of the Google patent?
Google’s latest patent filing—for their vaunted ranking algorithm—has been analyzed to death by search experts the last few weeks. This month’s Biznology Newsletter analyzes what you need to know. You might…
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What is happening to Open Directory?
Every search marketing expert will tell you that one of the best things you can do for your site is to submit it to Open Directory (DMOZ), the free directory…
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Changes in MSN Search
We’ve talked before about MSN continuing to innovate in its search offering as it tries to gain share against Google and Yahoo!, but MSN has been especially busy the last…
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Google’s next step to personalized search
Not long ago, I explained how personalized search will send rank checking the way of the dinosaur. Google has now taken the next step in personalized search. If successful, this…
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Google’s new free inclusion program
Amidst the debate among consumer activists over paid inclusion, Google has announced a new free inclusion program, called Google Sitemaps, which offers many of the benefits of paid inclusion programs…
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What will personalized search mean for rankings?
Andrew Goodman weighs in with some interesting thoughts on what personalized search will mean to search marketers. I agree with most of those thoughts, and want to amplify one that…
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